Paysafe provides payment solutions that power the everyday. The multinational organisation operates multiple brands across the e-cash, payments processing and digital wallets spectrum, serving over 145 million customers of varying size and scale.
Revenue generated in the first private label launch.
Successful Product Launches on Amazon and other platforms.
Client Satisfaction Rate for our eCommerce services.
Dedication to creating custom solutions tailored to client needs.
The Challenge
The multinational company faced critical challenges that jeopardized its business sustainability. Despite having over 70+ private label product SKUs in major categories like hairdressing, office products, and home & kitchen, the brand had been incurring continuous losses for 1.5 years.
Their flagship product, which was meant to be their best seller, had garnered 197 reviews, yet it still failed to generate profit in the competitive USA market. The company’s Amazon PPC campaigns were underperforming, and they struggled with eCommerce development, branding, and marketing strategies(Amazon PPC), resulting in monthly losses across all categories.
With a lack of effective global expansion strategies and poor brand positioning, the company needed urgent intervention to turn its losses into profits and establish itself as a strong player in the global market.
What did
NetcomsXsol do
NetcomsXsol adopted a comprehensive and innovative approach to address the challenges faced by the client and ensure long-term business growth. The first step was a strategic overhaul of their Amazon PPC campaigns. NetcomsXsol implemented a targeted advertising strategy that focused on high-converting keywords while reducing inefficiencies in ad spend. This approach significantly improved the client’s ROI, turning their best-selling product into a profitable asset, which later became the brand’s identity.
Next, Netcoms provided eCommerce development services to enhance the client’s online store. The team ensured a seamless and intuitive customer experience by optimizing the user interface and checkout process. Advanced analytics were integrated to track performance, enabling data-driven adjustments that maximized conversions.
To strengthen the brand, Netcoms executed a complete brand-building initiative. This included building visually appealing and SEO-optimized product listings with professional photography and engaging descriptions. The improved listings not only attracted more customers but also improved the client’s product visibility on Amazon and other platforms.
Recognizing the need for global market expansion, Netcoms helped the client enter the UK and other international markets. This involved tailoring marketing strategies to suit local audiences, building a strong foothold globally, and significantly boosting sales in multiple regions.
The team also conducted a thorough SKU profitability analysis, prioritizing the client’s best-selling product and making it profitable through advanced pricing strategies and supply chain optimization. Once this product became the foundation of the brand’s success, Netcoms expanded their efforts to improve other SKUs, ensuring profitability across the board.
As part of the overall strategy, Netcoms designed and launched a professional website for the brand, reinforcing its digital presence and showcasing it as a global leader in its category. This digital transformation helped the client gain credibility and attract a wider audience.
Additionally, Netcoms facilitated the client’s entry into other profitable product categories, using its expertise to identify opportunities and expand their portfolio. The meticulous planning and execution of these strategies ensured that the client not only recovered from their losses but also achieved remarkable growth in less than a year.
Through its comprehensive services—spanning PPC optimization, eCommerce development, branding, global market expansion, and category diversification—Netcoms transformed the client’s struggling business into a thriving, profitable enterprise.
The Results
- Turned Losses into Profits
- Revitalized All 70+ SKUs
- Global Market Expansion
- Improved ROI on Advertising
- Client’s Business Growth
